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Branding Methods

the main ways by which your logo is added to merchandise

EMBROIDERY

  • Description: The logo or text is stitched onto a product using thread.
  • Method: The artwork is first 'digitised' using specialist software, then this file is used by an embroidery machine to sew the design out onto fabric.
  • Recommended for: Clothing items including jackets, fleeces, sweatshirts, hoodies, polo shirts, caps and also towels.
  • Great because: It's a very durable form of branding for textiles and gives a high quality appearence.
  • Drawbacks: Some fine detail can be lost on very small or complicated designs. Large branding areas can be expensive owing to a very high stitch-count.
  • Priced by: Charged by the number of stitches in the design as this dictates how much thread is used and how long it takes to produce each item.
  • Setup: Initial digitising is charged at £25.00 for new standard sized designs (no charge for repeat orders).
  • Artwork Requirement: Ideally a vector graphic artwork file, but we can work from a high resolution .jpg

SCREEN PRINT

  • Description: Ink is pressed through a mesh screen to leave an imprint of the design.
  • Method: Artwork is used to produce a 'screen' through which ink is pressed to leave an imprint of the design on the product; several screens can be used to make multi-coloured designs.
  • Recommended for: Ideal for large print areas such as the back of clothing items (hoodies, sports kit, etc.), but also used on pens and other flat plastic items.
  • Great because: It's a durable and hard wearing process that can reproduce fine detail, and is very cost effective for large volumes.
  • Drawbacks: Can be costly for small production volumes owing to set-up charges and isn't ideal for photographic-type images.
  • Priced by: Charged by the number of colours to be printed with price decreasing markedly with higher volume production.
  • Setup: Is expensive for small production runs as each screen is charged at £25 to £30 per colour for each different design used (repeat orders at half price).
  • Artwork Requirement: Vector graphic artwork files are needed, but we can scan full colour images to reduce to several spot colours if needed (although this is expensive).

TRANSFER PRINT

  • Description: A transfer is created which is then applied to the product.
  • Method: Artwork is printed onto the appropriate paper or vinyl, or lettering is cut out from vinyl, and then is usually heat applied to the product (or can be glazed over for use on mugs).
  • Recommended for: Used on many types of clothing (ideal for individual names, initials, numbers, etc.) plus some types of mug and other promotional items.
  • Great because: Low set-up charges make it cost effective for small production runs, print detail can be very fine for most designs.
  • Drawbacks: Not quite as durable as screen print on clothing, and very small text can't be easily reproduced unless on a solid printed background colour.
  • Priced by: Charged by the surface area of each design rather than by the number of colours used.
  • Setup: Very low set-up charges as we can usually print straight from the artwork you supply.
  • Artwork Requirement: Vector graphic artwork files for spot colour designs, for full colour images ideally a Photoshop .psd file or a very high resolution .jpg.

SUBLIMATION PRINT

  • Description: A method of printing full colour images onto a range of items
  • Method: Specialist inks are applied at high temperature onto certain types of polyester or polymer coated products.
  • Recommended for: Used on bespoke sports garments (cycling kit and polyester performance clothing) and also certain types of signage and promotional items that have been made specially for the process.
  • Great because: It's extremely durable as it fuses the colour into the product itself rather than forming a layer on top. Allows for bright vibrant colour reproduction.
  • Drawbacks: Only available of a small range of specially designed products / fabrics, or on custom-made clothing.
  • Priced by: The same as transfers these are charged by surface area; but prices are usually built into the specially designed product range.
  • Setup: As with transfers there are low set-up charges as we can usually print straight from the artwork you supply.
  • Artwork Requirement: Vector graphic artwork files for spot colour designs, for full colour images ideally a Photoshop .psd file or a very high resolution .jpg.

PAD (TAMPO) PRINTING

  • Description: Ink applied via a rubber pad
  • Method: Ink is transferred from an etched plate onto a rubber or silicone pad and then applied onto the product.
  • Recommended for: Ideal for products with unusual or curved shapes such as pens, some mugs, stress toys, balls and any desktop item.
  • Great because: It can be applied to may types of material and almost any shape (curved, recessed, indented, etc.).
  • Drawbacks: Is limited in terms of large print areas and speed of print, and tints or shading can't be reproduced.
  • Priced by: As with screen printing pad printing is charged per colour, as each needs to be applied separately.
  • Setup: Charged per colour as an individual etched metal plate needs to be made for each.
  • Artwork Requirement: Vector graphic artwork for spot colour designs.

ENGRAVING

  • Description: Lasers or diamond-tipped tools are used to 'cut' a design out of a product surface.
  • Method: A precision laser beam or very fine cutting blade is used to etch the design into the surface layer of the product.
  • Recommended for: It can give a really high level of detail and is the most durable form of branding available.
  • Great because: It's extremely durable as it fuses the colour into the product itself rather than forming a layer on top. Allows for bright vibrant colour reproduction.
  • Drawbacks: Engraving doesn't generate a colour, and so you are limited to the colour of the product that is being engraved.
  • Priced by: Simply charged by each individual engraving.
  • Setup: Time setting up the computers is usually charged at around £35.00 per design.
  • Artwork Requirement: Vector graphic artwork needed as a single colour.

EMBOSSING

  • Description: The design is either raised up (embossed) or sunk down (debossed) on the product surface.
  • Method: Using high pressure, and sometimes heat, a 'die' of the design is pressed onto the product in order to leave the impression of the design on it.
  • Recommended for: Embossing is great on silicone products (wristbands), leather, paper and can be used on clothing items too.
  • Great because: It leaves a subtle, luxury and quality impression. It can be combined with foil or inks to create more stand-out.
  • Drawbacks: Only applicable to certain types of product and is expensive for small runs.
  • Priced by: Priced per impression (with additions for foil or ink infill).
  • Setup: Is expensive owing to the need for a metal 'die' creation.
  • Artwork Requirement: Vector graphic artwork needed as a single colour.
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